In our first lesson, we will begin with understanding the basic concepts of the SEO world and formulate a basic knowledge of what makes things move in the right direction. We will talk about different types of sites and how to manage them properly and what are the most convenient options for purchasing hosting space and building a simple site. At the end of this lesson you will receive a reference document that will summarize our first lesson, and of course a full recording of the lesson.

We'll understand how Google's ranking mechanism works, how the search engine prioritizes certain sites over others, and what are the key elements for high rankings success. In this lesson, we will introduce the most important and new tools that will be used in our work during and after the course. The lesson will be filled with fascinating examples of sites that managed to crack Google. In this lesson, we will lay the foundations for our future work togather.

WordPress is undoubtedly the most efficient, affordable and successful platform for building a site and ranking it on Google. in this lesson we will practice the site creation process in WordPress, we will deepen our capabilities and operation of this system. Additional class presentations will accompany this class. Each student will receive storage and a site to practice on during the course.

The domain, or its more obvious title – the website name, is a key part of ranking a site, both in terms of branding and Google's algorithm. We will understand what role the site name plays in the ranking process, delve deep into this subject and we will introduce super advanced methods for selecting and purchasing powerful domains and different uses that we can do with proper domains for business leverage online.

Quality traffic is the oxygen of every site and a significant ranking factor, in this special workshop we will talk about and practice the most effective methods to make a regular and boring site one's that closes deals, and generates new traffic channels nonstop. We will talk about quality content, what causes the user to purchase or stay on our site, which traffic channel is most effective for us, understand the user process, leveraging Google traffic channels and beyond.

Keywords – short, broad, informative, purchase-oriented and everything you ever wanted to know about one of the most important aspects in SEO. In this lesson, we will learn  how to do keyword research for any site in the highest quality there is just like the largest companies in the world. We will deepen our capabilities with competitors research that will allow you to get a much broader and smarter picture of your business niche, and like in chess – see 5 steps ahead. Keywords, content and competitors – all integrate into a single, strong plan of action – the foundations we established will now translate into a dynamic and effective gameplan.

a Lesson fully focused on winning Content – I will expose you to the hottest and most convertible content types in the SEO world. We will analyze successful websites, content types that work and those that do not, we will understand what makes content into quality, easy to crawl and marketable all together. We will reach a level of expertise in research, design, creation and distribution of amazing and intresting content.

Part of our ongoing work as SEO experts is maintenance and technical care for our site, just like building a house, we must establish strong and stable foundations. In the lesson, we will work on a checklist that  I use on my biggest clients and talk about the technical aspects of site management and maintenance – headlines, page descriptions, site speed, minimize images and other important but easy tasks that we need to master. The methods learned in this lesson will give you an understanding of what a good site is, how to make a site one, and how to tackle any challenge on the site that is more problematic. Of course every student receives this full checklist by email – copy and save! 

One of the most enjoyable and important workshops during the course. Link building – a crucial factor in SEO, but one that intimidates many people and site owners – We will talk about the world of links and how important they really are to the success of any site, we will meet tools that will give you a competitive edge over any other site, we will understand this concept called “link building” And how Google feels about it. We will analyze websites, identify opportunities in the field and as guaranteed in each lesson, I will reveal to you all the little tricks that helps me hunt and secure amazing links for my important sites and my clients. 

Link Building Lesson pt.2  – Because this topic is central and important in the ranking process, we will devote more time to refining understanding, and the practical practice of creating useful and healthy links to the site. I will reveal to you the most reliable link purchase costs, the required amounts, the planning of link campaigns – all the practices that no one dares talk about will be exposed in this lesson!

Ever heard of a concept called “website architecture”? How should we organize our site? Where should the important pages be located? Where will we place the blog or our content pages? In this lesson we will practice hierarchical and proper planning of a successful site. With the help of advanced tools we can master the best methods in designing a website's structure in-depth.

During the course, we will meet loads of tools, which will of course be arranged in checklists and reference pages that you will receive directly by email, but in this lesson we will focus on 2 main tools that will help us to be in total control and continually monitor our success in keyword ranking by country, time and region, monitoring site data up to the smallet user actions. i will show you the most important and easy to understand types of website optimization reports.

A lesson that is all about robots – there are lots of cool tools and automation processes that can save us a lot of time on hard and Sisyphean work in our site. In this lesson you will receive the best tips on the subject, and information that is worth gold in the field of automation.

” The Purpose sanctifies the means” – There are controversial SEO methods and tactics that no one talks about except SEO professionals who keep the Blackhat secrets close to their hearts. In this special lesson, we will dive into the worlds of blackhat SEO and discover techniques that will take you to the major league. We will learn that if you do things carefully and responsibly you can leverage different  ways to push a site up in the search results.

Sometimes Google can penalize a site when it detects malicious activity in it, we will understand what it actually means. The result will usually be a massive decrease in rankings or in other cases a complete removal of the site from the Google search results. In this lesson we will learn how to deal with such situations and even how to reverse some of them, if and when they occur.

A lesson about mkaing money, tips on monetization, business models, an in-depth conversation on how to make money from SEO and Internet marketing in general. Beyond professional information and great practice throughout the course, it's super important for me to that you'll come out of this course with proper tools to help you make a lot of money from SEO. I will reveal to you some of my business models and my clients, with their approval of course. A checklist and detailed reference page will be distributed at the end of this lesson.